Building on my last post, Chris Brogan just put up a guest post on mashable about building and managing your brand on the web – whether it’s personal or business. Definitely more comprehensive than mine. Definitely worth the read.

Remember, your brand is your responsibility, and it’s not going to happen on its own.

Adam CovatiLet me start by saying that I probably visit too many social sites. I’ve cut back, but it’s still quite a bit. However, one thing that I do is always try to get the same name at each one (covati) and always use the same picture.

I know it’s fun and cute to use a new picture of your child, cat, boat, favorite martian, etc. But when it comes down to it, you are creating a personal brand, and that brand needs to be identifiable.

So I would recommend the same for you, if you have a presence in multiple locations, try to keep it the same. Even though they are different services you want your audience to be able to immediately identify you no matter where you are.

Shamless PlugI recently had another article of mine posted in an industry pub. This time it was an article about standards for html email rendering published in Marketing Profs. Ooooh Exciting! Right? Ok, I get it, it’s not really that exciting. But it is important.

Here’s an analogy, because I’m a big fan of those, imagine if every type of car ran on different gas. I’m not talking about different octane, like 87, 89, 93, I’m talking about different types of gas. It would make the cost of gas so much higher because each gas company would have to make so many different types of gas. That would be silly, so much wasted time and effort. If there were just one type of gas then the companies could optimize their process to create one better grade of gas at a cheaper cost.

Well, right now email marketer have to do something similar. They have to try tailor their messages to work in all sorts of different email clients: Yahoo!, Outlook2003, Hotmail, AOL, and two of the worse Outlook2007 and Gmail. If emails rendered the same in more of these clients it would make things a lot more simple.
The impetus for this article was the email standards site, email-standards.org. A great site and a great movement. BTW, I love their project to get GMail to notice them, project grimace, which I contributed to!

The guys over at google are always introducing great new products and apps. But it’s not always the products they introduce, but how they introduce or educate you about them. Check out this video from Google Russia showing what you can do with gmail. It happens to be in russian, but it’s still a great video to watch.
[video]http://www.youtube.com/watch?v=aCNSWwAJNZE[/video]

For more info and detail into this video, check out the blog post from google’s blog.

Just got back

February, 2008 Comments 2 Comments »

Sunny San Diego - kindaI just got back from a great conference, Email Evolution, out in San Diego. Ever since joining Bronto Software, myself and DJ Waldow have really been getting involved with the email marketing community out on the internet. DJ especially has been ferocious in his efforts to add something to the already amazing resources that are out there.

We’ve really worked to push Bronto to commit to providing a valuable resource for marketers in general, not just our customers – and it is something that Bronto has now achieved through the combined efforts of our team.
Well this week we finally got to meet up with a number of the other bloggers and industry experts that we have been trading links and blog posts with for the last year or so. (Such as Chad White, Tamara Gielen, and Dylan Boyd just to name a few)
It was fantastic.

This is a really enthusiastic community, after having spent just a few days with everyone it is easy to see that we aren’t driven by competition with each other, but rather cooperation and a genuine love of email marketing.

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