Where is the valuable content on social networks?

June, 2010

Everyone wants your most valuable content. It’s a constant battle and it’s easy to understand why. If you have the info you have the traffic.

While “Content is king” has had its heyday that doesn’t mean it’s not still not true, though there is a strong argument for Curation is king, but that’s another blog post.

I’ve spent about an hour this evening answering questions on Quora.com (a site I invariably spell wrong every time). I’ve derived quite a bit of fun and insights from reading through questions. I also managed to give myself that atta-boy feeling for answering a few as well.

It made me remember Linkedin Questions, Ning forums, and even my blog – all places that at one point in time were a favorite content repository for me. Lately Twitter and Facebook have taken over as one-stop shops for this information.

But is that the best place for it? Scattered through the morass of facebook comments and twitter musings are nuggets of extremely useful information. But there’s a large problem with that – too much uncategorized data. There is no taxonomy or filing system for Facebook or Twitter.

The most valuable information on most social networks is virtually inaccessible.

Maybe that’s a bit extreme, it’s easy to find value every day. But go back and try to find the best of twitter from a week ago. Or the best facebook comments about love or astrobiology – good luck pal.

Does this mean that there is a huge opportunity for sites like Quora to jump in and own good information on the social web? I think so. Will facebook just try to ‘me too’ its way into that market? perhaps.

So what?

Well for right now, it’s just circular reasoning that proves you need to own your own content in a searchable place (read as: Blog).

However, the large amount of interest we see in organized question & answer tools means that people are still interested in working through a long term solution to making that information more collaboratively created and less corporately owned.

  • http://ericboggs.com Eric Boggs

    Facebook is definitely me-too’ing itself into the questions/answers market. StackOverflow is another very well-funded player in the space…

  • http://adamcovati.com Adam

    Excellent point Eric, StackOverflow (and the associated sites, like serverfault) are fantastic. While not as broad-reaching as Quora, they do a good job of replacing the horribly derailed experts-exchange. And they do provide organized, long-lasting, searchable, findable information.