Gary Vaynerchuk recently posted a couple of videos giving first Britanny Spears, then Barack Obama a hard time for how they are managing their twitter accounts. As always Gary has some great points, this guy owns the social space.
I completely agree - if Barack or Britanny are trying to own the space.
But what if they are just trying to provide another avenue for info about what they are up to. Isn’t that was twitter was started for? “What are you doing?” is the question, right?
Everything has its purpose. I follow a few news feedcasting twitterers because I like to get the news updates sprinkled in there. I actually don’t want a relationship, just straight news. So sometimes, having that info in twitter form is useful.
Now, if you carry on a pretense of actually being from person x, but the tweets come from a team, then yes, that’s not genuine, and not the right path in the long run. However, for celebrities this is nothing new, we expect it. We are *sometimes* looking for something a little different when we follow a celebrity or a brand. Often times this is just a different part of their mix.
Does everyone have to own the twitter space? No, most don’t have the time or inclination. But that doesn’t mean that they have to ignore it. Each person, each brand, needs to find out how they are going to address it, set expectations, and follow through.
What’s your social media strategy? Are you following through?
