A lot of people are trying to make use of twitter for their business. There is no doubt in my mind that it can work. But there are so many ways to get it wrong. Want a short list? fine.
- Just hooking something up to your rss feed
- Pretending to be a company, instead of yourself
- Following everyone you can
- Only posting once a week
- Posting every hour
- Not replying to people
I could keep going, but you get it. Well, how about a small non-tech business that is getting it right? There are plenty examples of that too. Here’s one I just saw in tweetdeck from @SixPlates. Here we are, 4:00 on thursday, if there is a time of the week that I need a beer, this is it.
It’s personal, it’s short, and it gets to the point. I wasn’t really thinking of grabbing a beer, but now all I can think of is a nice cold beer in my hand. This works.