Comments on: Peter Shankman at TIMA http://adamcovati.com/marketing/peter-shankman-at-tima/ My thoughts as a Product Manager and Marketer Fri, 09 Jul 2010 06:56:19 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Adam http://adamcovati.com/marketing/peter-shankman-at-tima/comment-page-1/#comment-121 Adam Thu, 13 Nov 2008 16:13:53 +0000 http://adamcovati.com/?p=161#comment-121 Kristen, I agree, the power of social networks is definitely impressive. Thanks for the comment! Kristen, I agree, the power of social networks is definitely impressive.

Thanks for the comment!

]]> By: Kristen Gregory http://adamcovati.com/marketing/peter-shankman-at-tima/comment-page-1/#comment-120 Kristen Gregory Thu, 13 Nov 2008 16:07:20 +0000 http://adamcovati.com/?p=161#comment-120 Adam - I'm so glad you posted this. It was a very fun read, so I'm sure listening to Peter live was especially entertaining and enlightening. I thought this was an especially intriguing thought: "In our society we expect to be treated like crap. When we order diet coke, we expect to get a coke. If you treat your customers one level above crap, not even good, then they will become fans. Treat them well, they will become raving fans and do your PR for you." It's pretty amazing how you can impact your brand presence and reputation through a few isolated customer interactions that are then discussed via social networks... Adam – I’m so glad you posted this. It was a very fun read, so I’m sure listening to Peter live was especially entertaining and enlightening.

I thought this was an especially intriguing thought: “In our society we expect to be treated like crap. When we order diet coke, we expect to get a coke. If you treat your customers one level above crap, not even good, then they will become fans. Treat them well, they will become raving fans and do your PR for you.”

It’s pretty amazing how you can impact your brand presence and reputation through a few isolated customer interactions that are then discussed via social networks…

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