Shamless PlugI recently had another article of mine posted in an industry pub. This time it was an article about standards for html email rendering published in Marketing Profs. Ooooh Exciting! Right? Ok, I get it, it’s not really that exciting. But it is important.

Here’s an analogy, because I’m a big fan of those, imagine if every type of car ran on different gas. I’m not talking about different octane, like 87, 89, 93, I’m talking about different types of gas. It would make the cost of gas so much higher because each gas company would have to make so many different types of gas. That would be silly, so much wasted time and effort. If there were just one type of gas then the companies could optimize their process to create one better grade of gas at a cheaper cost.

Well, right now email marketer have to do something similar. They have to try tailor their messages to work in all sorts of different email clients: Yahoo!, Outlook2003, Hotmail, AOL, and two of the worse Outlook2007 and Gmail. If emails rendered the same in more of these clients it would make things a lot more simple.
The impetus for this article was the email standards site, A great site and a great movement. BTW, I love their project to get GMail to notice them, project grimace, which I contributed to!

I’m a recent convert to Netflix, I think I’ve mentioned that a few times before. My recent blog series on their email marketing program (that’s three links for three posts) can attest to how much I think they are getting it right.

I’ve also recently gotten Watch It Now up an running as it’s own activity on my sweet Harmony 880 (review coming, I swear) – which is telling for how often I watch from that ever growing library.

However, on Monday they had a bit of a stumble. There were reports of the site being down, I think one report was “Netflix is down, I don’t know what movies I like.” Very cute. Apparently it was due to an errant maintenance session.

Well, it wasn’t just the site, their shipping system went down with it. So movies didn’t go out. Definitely a bit of an annoyance, especially when you are trying to plow through all of season II and III of Battlestar in time for the premier of season IV next week. But I’ll truck on, I really wasn’t that affected, I mean, it’s just movies.

Netflix Shipping Mea CulpaBut apparently Netflix wasn’t gonna chance the outrage, they quickly sent out a mea culpa. They said oops and took a few bucks off my bill. 5% off isn’t much, but it’s the thought that counts. Email is, of course, the medium of choice for something like this, and I bet Netflix didn’t think twice about how to convey this message. Again, it’s simple and well done, like all of their emails.

Well done guys.

Just got back

February, 2008 Comments 2 Comments »

Sunny San Diego - kindaI just got back from a great conference, Email Evolution, out in San Diego. Ever since joining Bronto Software, myself and DJ Waldow have really been getting involved with the email marketing community out on the internet. DJ especially has been ferocious in his efforts to add something to the already amazing resources that are out there.

We’ve really worked to push Bronto to commit to providing a valuable resource for marketers in general, not just our customers – and it is something that Bronto has now achieved through the combined efforts of our team.
Well this week we finally got to meet up with a number of the other bloggers and industry experts that we have been trading links and blog posts with for the last year or so. (Such as Chad White, Tamara Gielen, and Dylan Boyd just to name a few)
It was fantastic.

This is a really enthusiastic community, after having spent just a few days with everyone it is easy to see that we aren’t driven by competition with each other, but rather cooperation and a genuine love of email marketing.

plugI just got a little more PR for myself and Bronto yesterday. An article I had written this summer finally got some airtime. This time over at DMNews, the article was on the main page yesterday, along with a shot of my mug. This one is a fun review of bounce messages, likening them to ice cream flavors. I think it’s worth a read, if only just to see mention of Moose Tracks and Ben & Jerry’s in an article about the technical aspects of managing rejected email messages. Check out the article – 31 Flavors of Bounce Messages – the article isn’t up anymore, but you can check out the original blog post at Bronto.

I was pretty psyched (and I still am a bit) when this got picked up. I hadn’t been blogging here long when I wrote this article, but I thought I would go out on a limb and write something different, just to see if it would get noticed. I guess it worked.

As the title states, it’s nothing more than that, but I’ll take what I can get.shamless plug

So here’s the deal, a blog post I wrote got picked up (and then re-written by me) to be featured in imediaconnection, an interactive media and marketing site. The article is titled The best way to expand your email list, which was their choice, not mine. This article is about using the forward to a friend functionality to grow your list.

I’m not sure I’d endorse it as the best way to grow your list. I do think it is a great way to add like-minded people to your list, but it’s effectiveness does limit it’s overall usefulness.

As I said in my last post, this is all part of the continued up tick in PR for Bronto, and I’m happy to ride that wave and contribute to the growth.

Update: More plugs (just cause I can) – my article got mentions from a few of the people that I admire most in the email blogosphere – Tamara Gielen (at the top) and Mark Brownlow (down at the bottom).

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