Choosing Your Permalink Structure
Before you start posting on your site you should set it up to have the right types of permalinks for your posts. Permalinks are links that go directly to an individual blog post. They are important because the text that comprises the link actually has an impact on it’s search engine ranking.

Links that are rich in accurate keywords and short on junk will improve your ranking.

In order to get this first step right we are going to have to do two things, create quality post titles and get your blog to leverage them in your permalinks, so let’s get to it!

In this post I’ll be talking about how to change settings in wordpress, but most blogging tools will have similar functionality, and these optimization tips definitely apply no matter what blogging tool you are using.
Learn more about optimizing your permalinks

I just got adamcovati.com up an running today. I’ve seeded it with a number of posts (comments, links, and all) from my previous site that are relevant to the focus that I have here. As I move forward this will be a good resource for all my ruminations and rumblings with respect to email marketing, social media and marketing, as well as other aspects of marketing (SEO/SEM) and branding.

Since I just started this blog, I figured it would be good idea for me to track everything I do to optimize my search placement. Wordpress is setup to help you get there without too much effort from a technical point of view. The hard part of course is continuing to create and involve yourself in quality content.

Look for blog posts coming with information about how I am optimizing this site for search engines, and how you can get your site performing it’s best.