AdamCovati.com

Last Thursday I went to the second Triangle Tweetup, held at Capstrat, a local media agency. It was quite a nice location, though we did fill it with the 60+ twitterers who showed up. As always @waynesutton did a great job of organizing interesting presentations, among which were:

• Twitter Movie Reviews, a cool app by @JazzyChad that aggregates twitter movie comments to catch the vibe about a movie.
  My thoughts:Pretty Hip, but I can probably get the same info by just listening to my feed, many trends seem to emerge from small groups and be echoed by the masses. Aside from that, I know which of my friends to trust on this front. Listening to the masses might end up with me watching the next jackass movie, no thanks. Either way, it is a great way to show the power of twitter to find what has buzz and what the crowd likes – crowd sourcing at it’s most pure.
  The big downfall I saw to this tool was that it was almost completely manual, and that just won’t scale. However, Chad seems to be on top of getting things automated, if he can sort that out he may be able to branch out to other areas instead of just movies. What about restaurants, hotels, vaca spots, or products. There could be money to be had here…

Read the rest of this entry »

I recently had another article of mine posted in an industry pub. This time it was an article about standards for html email rendering published in Marketing Profs. Ooooh Exciting! Right? Ok, I get it, it’s not really that exciting. But it is important.

Here’s an analogy, because I’m a big fan of those, imagine if every type of car ran on different gas. I’m not talking about different octane, like 87, 89, 93, I’m talking about different types of gas. It would make the cost of gas so much higher because each gas company would have to make so many different types of gas. That would be silly, so much wasted time and effort. If there were just one type of gas then the companies could optimize their process to create one better grade of gas at a cheaper cost.

Well, right now email marketer have to do something similar. They have to try tailor their messages to work in all sorts of different email clients: Yahoo!, Outlook2003, Hotmail, AOL, and two of the worse Outlook2007 and Gmail. If emails rendered the same in more of these clients it would make things a lot more simple.
The impetus for this article was the email standards site, email-standards.org. A great site and a great movement. BTW, I love their project to get GMail to notice them, project grimace, which I contributed to!