AdamCovati.com

As the title states, it’s nothing more than that, but I’ll take what I can get.

So here’s the deal, a blog post I wrote got picked up (and then re-written by me) to be featured in imediaconnection, an interactive media and marketing site. The article is titled The best way to expand your email list, which was their choice, not mine. This article is about using the forward to a friend functionality to grow your list.

I’m not sure I’d endorse it as the best way to grow your list. I do think it is a great way to add like-minded people to your list, but it’s effectiveness does limit it’s overall usefulness.

As I said in my last post, this is all part of the continued up tick in PR for Bronto, and I’m happy to ride that wave and contribute to the growth.

Update: More plugs (just cause I can) - my article got mentions from a few of the people that I admire most in the email blogosphere - Tamara Gielen (at the top) and Mark Brownlow (down at the bottom).

At bronto we’re pretty hip to the interwebs and all that happens there. We’ve been using youtube to host videos on our site as well as flickr for pictures. But this is the first time that we’ve used a youtube video as the subject of our blog. Or at least the first time it’s been filmed specifically to speak to the audience (a youtube video of us celebrating may have made it to the blog before). This is a great video of DJ and Kimberly debating the pros and cons of recent subject lines of major online retailers, good stuff.

This is really part of the push that we’ve made at Bronto to make the blog more engaging. It’s something that I saw needed to happen when I came to Bronto. DJ was definitely of like mind, and was just waiting for some one else to support him. We’ve been pushing hard, and with the addition of Kimberly we’ve definitely got the momentum that has moved Bronto’s blog into the limelight as a top notch source of email marketing advice.

To prove that, we’ve been cited on several industry blogs recently, including Chad White’s Retail Email blog over at the EEC and Mark Brownlow’s No man is an iland blog. Now we just need to keep rolling with the inertia we’ve gathered, I think we can hold it together.